As Strategic Insights lead, Emmanuel provides counsel across all fields of Analytics, Research and Monitoring — managing Digital Audits and all other quantitative data-driven client programs. Prior to joining Agnostic, Emmanuel spent 15 years at Cision, a leading provider of PR, Social and Marketing software, in multiple roles ranging from customer service manager, to head of analysis, to leading outside sales teams. Most recently Emmanuel operated as a consultant in Media Analysis for two years, and also worked for CEDROM-SNi, a provider of media monitoring and analytics services.
With a BA from HEC in Montreal, an MBA from Smith’s School of Business (formerly Queen’s) and most recently a certificate in Big Data and Analytics at Ryerson, Emmanuel is an expert in analytics methodology at strategic and operational levels. In addition, his knowledge of big data mining, processing and visualization tools enable him to help clients demonstrate the value of their work to senior management, develop tools to improve the effectiveness of campaigns on the go and identify opportunities for brands in their social and media ecosystem.