How do we effectively generate great ideas for campaigns and client solutions? By asking the right questions first.
What do you need to consider when delivering a superior customer experience? Here are our top 10 insights into customer experience from our expert panel.
We work with some of the world’s leading companies to develop highly-engaging video stories that speak to their audience, and leave a strong, lasting impression. Watch below to see how we’ve helped to bring their brand voice to life.
Factors that made the ALS Ice Bucket Challenge a successful social media campaign
Ken Wong visits our office and discusses shifts in marketing. Are we all thinking too tactically?
We're constantly being asked by clients and colleagues if it's OK to use a particular picture that was found online. Our usual response is "Well... It depends...". Everyone's favourite answer to an easy question.
Well yesterday, Curtis Newbold (The Visual Communication Guy) created something pretty awesome to answer all future questions about copyrighted images:
It's a bit lengthy, but you get the hang of it pretty quickly. It's also a great way to learn about Creative Commons and other online Intellectual Property rules.
Read his full article on it here
The Agnostic staff settle some office rivalries with a friendly game of axe throwing.
What does Canadian patriotism look like on Social Media, and how did Canadians celebrate the nation's 147th birthday?
Do you remember when everyone was talking about Web 2.0? How everything needed to be 2.0? So much so that it eventually became a joke?
The truth was, there was no “2.0” anything. No new technology or specific design treatment. It was a rallying cry to get more people excited about an interactive internet where people could chat with each other, collaborate with each other and exchange data, instead of just viewing it.
Three reasons why empathy is a vital tool we need in designing customer-centric marketing programs.
After a disappointing first year in Canada, Target takes the unusual step of releasing a video that addresses their customers' concerns head on. Here are our three ways Target is getting it right.
Social media is second nature for Millennials. As a consequence , we often take our intuitive use of technology for granted - what we see as a natural extension of our everyday activities, amazes those for whom social media is more of a hobby, or even a career.
I've had a growing number of conversations to attest to this, and to prevent any future misunderstanding (read: disbelief) I wanted to illustrate some of the more tangential uses of social communities I’ve encountered.