After a disappointing first year in Canada, Target takes the unusual step of releasing a video that addresses their customers' concerns head on. Here are our three ways Target is getting it right.
Social media is second nature for Millennials. As a consequence , we often take our intuitive use of technology for granted - what we see as a natural extension of our everyday activities, amazes those for whom social media is more of a hobby, or even a career.
I've had a growing number of conversations to attest to this, and to prevent any future misunderstanding (read: disbelief) I wanted to illustrate some of the more tangential uses of social communities I’ve encountered.
Content Marketing says create and distribute assets as if they were products themselves. Content Strategy says make sure those products are valuable, long-lasting, and part of an ecosystem that's working well together. Here are 5 ways that these two disciplines could be working better together.
There once was a time when the trickiest part of creating an influencer marketing campaign was amassing that sparse group of Bloggers and Twitterati considered to be “influential.”
Today marks a special day (albeit two years in the making).
I’m exceptionally proud to announce the launch of our new brand, Agnostic. Shaped by a growing team of more than a dozen Strategists, Creatives, Analysts, Researchers, and Content Producers, we work with clients to create digital experiences that transform the relationship between their brand, their consumers and the cultural trends around them.
I see it in every company or organization that I work with; lots of money spent kitting out meeting space or collaborative space so that people can work together. Ninety-nine times out of one hundred, the space is terrible, and largely unsuitable for collaboration.
When I joined Agnostic... Before it was called Agnostic and were just a bunch of digital guys in a PR shop - I wanted to find a way to prove that a high following on twitter does not equal influence. So thanks to a culture of innovation and entrepreneurialism - we were able to develop a web app that does exactly that.