Agnostic applies strategic thinking to create digital experiences across all media and platforms, while managing the relationship between brand and consumer.
We do this by staying true to three simple guiding principles. Thinking, Doing and Guiding.
Digital landscape audits help our clients identify gaps and opportunities in their annual digital business planning and larger program rollouts. Equipped with listening platforms like Radian6 and our proprietary social influence analysis tool Nodeworthy, our digital strategists and listening analysts employ a rigorous research methodology to analyze social discussions, search trends, and digital ecosystem performance. We deliver actionable insights about the overall industry conversation, which influencers lead discussion in related topics, what content to create, and how to increase audience engagement to drive brand Share of Voice.
Brand Planning and Development
Brands need to extend themselves to meet the needs of today's networked consumer. Our process starts through deconstruction - gaining a deep understanding of your business and marketplace through research, analysis, and in-person workshops. Successful brands are built on consistency and a keen idea of how to effectively create, communicate and manage their unique identity.
Digital Ecosystem Planning
While all channels are definitely not created equal, Agnostic recognizes the value that select digital channels have in a brand’s overall ecosystem. Whether paid, earned or owned, each piece plays a particular role above and beyond generating awareness with audiences. The process of mapping out a digital ecosystem ensures that each brand channel can work seamlessly with its counterparts and provide benefits such as improved Search Engine Optimization, higher rates of engagement and integrated story-telling.
An element of a workshop or other collaborative engagement, graphic facilitation (also called scribing) plays an interesting and important role in capturing and synthesizing collective ideas and outputs of the participants. Scribes capture the ebb and flow of a conversation in words and pictures producing a robust, relevant and colourful illustration in real time. For a diverse community of people or organization a scribe can facilitate the creation of a common language and shared understanding of words, ideas and intent.
Consumers are influenced by a variety of sources during any decision making journey. A well-executed content marketing program can deliver valuable content at every touch point; helping audiences make better decisions about your brand. With the emergence of “always on content,” Agnostic helps clients plan for channel specific content to live within an established digital ecosystem. All performance content pieces need to be connected through a brand narrative, and each satisfies a particular consumer need.
Effective brands understand the importance Integrated Marketing and Communication (IMC) planning has on winning consumers in today's business landscape. Strong concept creation, focussed on actionable behavioural insights, is at the core of strong marketing strategy. We help brands identify key insights and translate these into media-neutral concepts that guide your IMC planning.
Web and Mobile Development
Smart companies are now their own publishers, using digital, social, and mobile platforms to communicate with audiences in more effective and engaging ways. Agnostic builds branded destinations that entertain, educate and provide utility to audiences – all the while considering the broader customer experience through eCRM programs that ladder back to audience behaviours and expressed needs.
Digital influence is different than traditional media influence, and requires a new approach. That’s why we have built proprietary tools and processes to measure individuals' and organizations' online influence. We then connect with influencers to disseminate our client’s message to their networks, telling stories through multiple voices while making sure our content is shareable and engaging through a mutual value exchange. Whether you like it or not, your brand has a presence outside of your owned space. Your opportunity is to influence these discussions through stories, hard facts, and shared passions.
Video Production and Motion Graphic Animation
Audiences are continually looking for new and engaging content, and video is a captivating way for brands to tell stories and create conversations. Our in-house creative and production team provides a full suite of services that guide clients through every stage of the process - from concept development, format selection and distribution strategy, to production, editing and animation. Final assets in both live action and 2D/3D Motion Graphic Animation may include PSAs, commercials, case studies, testimonials, sizzle/highlight reels and DVNRs, among others.
Understanding the space around your brand means much more than just how many people visited your website each month. Our analytics services provide a holistic view of you business focusing not only on traffic, but the effectiveness of your business objectives as they relate to your website, social properties and everything in between.
Social Media Monitoring
Agnostic provides ongoing social media monitoring services to help flag social media comments and posts on a continual basis. We use social media monitoring to facilitate social CRM efforts, customer service issues, sales funnel management and crisis monitoring.
Building strong relationships with consumers requires getting to know them. It means being responsive and connecting on a one-to-one basis. We work with our clients to provide ongoing community management, including member, forum and conversation management.