Content Marketing: A Practical Field Guide
Published Date: June 2013
Author: Jonathan Litwack, Andrew Kinnear, Steve Acken
Description: A proven six step approach to creating successful content marketing programs
Excerpt: The buzz around Content Marketing continues to grow, and so do the growing pains. There’s little doubt that as corporate digital initiatives become less of an experiment and more of the norm, they will face increasing executive scrutiny. Agencies and internal teams alike should brace themselves for tougher cross-examinations about program results and ROI.