Director, Data & Analytics
Rob Clark is a storyteller and problem solver with over a decade of communications experience. At the forefront of the business use of social media and digital marketing for some of the world's largest and most known brands, Rob released the first social media press release in Canada, was utilizing Twitter as a tool for issues management before Radian6 or Sysomos existed, helped demonstrate the value of native advertising on social platforms, and was one of the first to calculate the impact of social media influencers.
With a focus on performance measurement and optimization, Rob plays a vital role across the agency. He is committed to continuously advancing the data and insights offerings that matter most to clients – including KPI identification, establishing measurement frameworks and dashboards, and leading ongoing reporting that drives insights and integrated program innovation.