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Our Work


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Our Work


Recent Recognition

While we never think about awards at the start of a project, we often receive recognition from our peers for the results we deliver. Over the last two years alone we've earned six IABC Ovation Awards, including the People's Choice award, four CPRS awards, and a DoGooder award for our work with Canadian Cancer Society. View our award winning entry for the DoGooder, Funny For Good category, here:


RECENT WORK

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Panasonic


Extending the Panasonic Canada brand into social media in order to connect with consumers that are interested in product benefits above features.

www.facebook.com/PanasonicCanada

Panasonic


Extending the Panasonic Canada brand into social media in order to connect with consumers that are interested in product benefits above features.

www.facebook.com/PanasonicCanada

Panasonic is known for manufacturing high quality consumer products and industry leading technology. Brand awareness is strong, products continue to receive positive praise with tech media and win international awards for innovation and design. However, consumer consideration for the brand is low at point-of-purchase (retail).

Panasonic Canada needed to shift focus from tech media, where they performed well, and begin connecting with consumers directly.

Following an extensive Digital Landscape Audit, we found that consumers were talking highly about the brand, but Panasonic was absent from the conversation. There was an opportunity to make a one-to-one connection with brand adorers and turn them into advocates.

The challenge for Panasonic was that their current digital ecosystem prohibited them from making a meaningful connection with their loyal, and prospective, customers. Panasonic.ca provided product specifications for a technical minded consumer, but failed to demonstrate the emotional value the products can have in everyday life.

THINKING

In response, Agnostic developed a three year strategic road map that focused on connecting with consumers directly through relevant lifestyle content. By aligning the emotional benefits of Panasonic’s products, with the actual needs of consumers, we aimed to create more informed consumers at point of purchase.

As a first step, we launched the Panasonic Canada and Panasonic Cooking Canada Facebook pages. The branded destinations aimed to educate consumers about new and existing products, increase “brand for me” consideration by connecting through shared values, and provide a means to manage customer service questions and queries.

DOING

Since launch, we have connected consumers with celebrity chefs to provide recipe ideas for microwave and induction cooktops, and Home Décor Bloggers to showcase design concepts centered on Panasonic’s line-up of kitchen appliances.

Panasonic P2P (Photographer-to-Photographer), is a community for photography enthusiasts to share tips and tricks for the next generation of LUMIX photographers. The valuable content created by the community members complements the camera's quality and ease-of-use - empowering novice photographers to produce wall-worthy photographs.

GUIDING

We continually use the platform to showcase new products, drive eStore sales through time sensitive promotions and cross-sell/up-sell consumers on the full line of Panasonic consumer products.

Panasonic’s success in establishing an ongoing social dialogue with consumers was achieved by defining business and communication process internally. Agnostic worked with Panasonic to define protocols, code of conduct and messaging to help respond to customer questions. Our editorial team produces proactive, reactive and timely content to keep consumers engaged and informed.

Panasonic also launched a redesigned website in an effort to continually develop their digital ecosystem.

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TELUS / BLACKS


Reimagining BLACKS’ online customer experience, from Web to Mobile, to meet the needs of today’s connected consumer. 

beta.blacks.ca

TELUS / BLACKS


Reimagining BLACKS’ online customer experience, from Web to Mobile, to meet the needs of today’s connected consumer. 

beta.blacks.ca

The photography industry has evolved, and BLACKS not only has to move along with it, but also stay one step ahead.

The advent of digital changed the traditional camera, and the arrival of camera-equipped smartphones, changed the way we take photos. While we take more pictures than ever before, many of us are at a loss of what to do with them after we've run them through Instagram and posted it to our social networks.  

BLACKS engaged our team to transform their online customer experience - across Web and mobile - to align with their new brand vision: Playground for Photography.

THINKING

Leveraging Environics Research Group’s (ERG) social values data; we quickly identified relevant consumer segments that aligned with BLACKS new brand values. While Personal and Creative Expression ranked high with our desired audience, they also indicated they weren't confident in their ability to express themselves creatively.  

This insight provided an opportunity to inspire consumer creativity and build confidence in their ability to express themselves through BLACKS products.

As part of our core strategy, we introduced a platform for Canada’s top home décor and creative bloggers to share their ideas, tips and inspiration with BLACKS consumers. Bloggers were selected to align with our different audience personal style preferences (modern, eclectic, bold) and life stage (before kids and after kids). The editorial content is designed to showcase the endless possibilities to express yourself with BLACKS products, through gift, home décor and occasion ideas. It also aims to increase consumer confidence in selecting the right product and being able to see the quality of the final output.

DOING

We envisioned the complete online experience to meet different user needs and provide a seamless path to conversion. The primary navigation is designed to lead users based on their desired path; whether they are looking for ideas (Inspiration), a gift (Occasions) or a specific product (Products). Each page also includes call-outs, promotions, or blog posts relevant to the page content to assist decision-making.

In April 2014, the new website launched in Beta and initial results have far exceeded expectations (and industry averages) in increased conversion, sales performance, engagement and positive customer feedback. The online experience and brand continue to evolve to meet the needs of consumers through a voice of the customer program and defined customer experience mandate.

Get inspired by the BLACKS' bloggers:

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Boehringer Ingelheim


Boehringer Ingelheim


Safely Maneuvering Pharma Online 

Boehringer Ingelheim - StrokeAndAF.ca

By researching the online landscape of stroke and heart health - we were able to help Boehringer Ingelheim create a full digital ecosystem focused on the prevention of Atrial Fibrillation.

Learn More

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Did you know that there are three different types of strokes? Did you know that some of them are easy to prevent? We didn't.

Few industries are as innovative, yet as regulated, as the Canadian pharmaceutical industry. There are two unique regulatory bodies that serve the Canadian pharmaceutical industry, in addition to the companies themselves that keep a close eye on communications to ensure that everything they say and do keeps their audiences as safe as possible.

In other words - if you want to get your message out to the public, you'd better cross your t's and dot your i's, and know that every piece of communication goes through a rigorous vetting process.

THINKING

To make sure we were on the right path with BI's online properties - we dived deep into the category of Atrial Fibrilation to find out how Canadians search for and talk about the space. We unearthed hundreds of thousands of conversations and search keywords, which we then filtered, polished and otherwise refined until we had real insights such as:

  • Canadians don't know anything about Atrial Fibrilation - but are really interested in knowing more about Strokes in general
  • People don't talk about strokes unless they've had a loved one experience one
  • Outside of the Heart & Stroke Foundation - there isn't enough educational material available to the public about Atrial Fibrilation - let alone anything engaging

To make the most of these insights - we developed a three year strategy that aimed to help Boehringer Ingelheim improve their digital presence - specifically with Search Engine Optimization in mind.

Our strategy was simple. Give search engines like Google what they're looking for:

  1. A robust digital ecosystem including a blog, Facebook and Twitter presence
  2. Frequently published content created through partnerships with key industry influencers
  3. A clear set of actions for visitors to the site to take to help reduce their risk of suffering a stroke

DOING

Armed with the right research and the right strategy - we developed a full digital ecosystem and a content calendar to stay three steps ahead of the game.

Blog content targeting New Year's Resolution searches

Blog content targeting New Year's Resolution searches

Using seasonal search trend research we were able to strategically develop content that people would be searching for throughout the year. All of that content was then turned into blog posts, Facebook posts and Tweets with support from industry influencers such as nurses and other healthcare professionals.

Knowing that all our work would need to be reviewed not only by our clients and their internal governance partners, but industry associations like the Advertising Standards Council, we created a series of templates to help expedite the content review process. 

GUIDING

While having the right research help to put us on the right track - we also perform monthly scans of the Stroke and Atrial Fibrillation category to make sure that our content, influential partners and social networks are working to their full effect across:

  • Web Analytics
  • Social Share of Voice
  • Audience Sentiment
  • Search Engine Marketing Performance

Ultimately providing on-going recommendations to improve upon the ecosystem and drive better results month over month.