Consumer Expertise

From Unilever to Dyson; Tim Hortons to Goodfood; Netflix to Hayu; our extensive team experience means we know consumers. We can tell a compelling brand story from the Financial Post right through to TikTok understanding the value of both, in reaching our audiences. We are passionate consumers of content and storytellers at our core, leading with meaningful insights rooted in a deep understanding of our audiences. 

Working with brands like Beyond Meat, Food Basics, and Allstate Insurance, we know first-hand the value of building trojan horse stories that allow us to insert brand narratives to compel our audiences to listen and act, driving real business results. We do that through Better Thinking that drives Better Results, always. 

This is true through the work we did to launch Truss Beverage Co. and establish the company as the leader in cannabis-infused beverages in the middle of a global pandemic. It’s also true as we leveraged data-driven insights to increase host acquisition for the east coast launch of Turo, the Airbnb of car sharing. For Metro, we built Spotlight on Local that features only small artisan vendors, leading the way in defining what supporting local truly means and seeing the brand gain critical market share in the process. For Hayu we understand how to leverage strategic audience insights to drive excitement and platform subscriptions through multi-channel storytelling including influencer, experiential and earned.  

On occasion - we’ve also been known to break the internet, with our team’s work onTruss Beverages’ LCBO (Local Cannabis Beverage Outlet), Go RVing Canada’s Live Your Wildhood, Hayu’s Home of the Housewives  and Harvey’s Thanks Burgers.