Sarah Crabbe


Known for her natural leadership style, award winning brand building approach and ability to develop work that works, for clients across Canada, Sarah Crabbe has over 18 years’ experience in providing senior strategic counsel to a large number of global brands.

Never one to shy away from a challenge, Sarah has provided counsel for some of North America’s leading brands and has led agency teams to Strategy Agency of the Year top 3 placements in consecutive years.

Prior to leading the team at Agnostic, Sarah has held partnership roles in global and local agencies in Toronto, London, and Ireland.

Sarah is passionate about delivering creativity in each engagement and believes agencies only do brave work when they have truly brave clients.

An Irish native, Sarah has lived all over the world, including New York and Jamaica and currently lives in Toronto with husband Rob and their two children.