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Sarah Crabbe

President

Known for her natural leadership style, award winning brand building approach and ability to develop work that works, for clients across Canada, Sarah Crabbe has over 18 years’ experience in providing senior strategic counsel to a large number of global brands.

Never one to shy away from a challenge, Sarah has provided counsel for some of North America’s leading brands and has led agency teams to Strategy Agency of the Year top 3 placements in consecutive years.

Prior to leading the team at Agnostic, Sarah has held partnership roles in global and local agencies in Toronto, London, and Ireland.

Sarah is passionate about delivering creativity in each engagement and believes agencies only do brave work when they have truly brave clients.

An Irish native, Sarah has lived all over the world, including New York and Jamaica and currently lives in Toronto with husband Rob and their two children.

 
 
 
 
 
 

Lena Knight

Vice President

A passionate storyteller, for more than 15 years Lena has developed rich narratives for clients in the B2B, technology, brand and healthcare sectors, brought to life through award-winning, engaging executions.

With an inspired ability to help brands connect with people in culturally and personally relevant ways, Lena is focused on driving not only communications results but also business results for her clients.

Lena’s strategic mindset has helped create compelling marketing communications programs for some of Canada’s best-known brands. Prior to working at Agnostic, Lena held a leadership role at an international agency.

Lena believes in leading with empathy, inspiring her teams through example and building relationships that go well beyond the workplace. She empowers her teams to do their very best work to meet each client’s specific goals and objectives.

She holds a healthy curiosity about the world, having lived in the UK briefly, and enjoys exploring new places with her husband and daughter.

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Kate Nishida

Consultant

As a graduate of McGill University, Kate's experience at Narrative and Citizen Relations includes working with notable lifestyle brands, such as Grey Goose, Bacardi, ALDO Group, PepsiCo and Dyson.

Having worked in Bangkok at a global digital media agency, she managed high profile publishing accounts including Daily Mail, Business Insider, HuffPost and Yahoo! Japan. Upon returning to Toronto, her passion for technology and the digital landscape led her to a tech-focused staffing firm, prior to joining the Agnostic Inc. team. Returning to her PR roots, Kate offers a global perspective with expertise in media relations, influencer marketing, event management and social media strategy.