About Agnostic
We Believe…
Communications strategies should be insight-led and built to earn attention.
In constantly transforming how we tell stories to bring people together.
Budgets should go to better thinking, not bureaucracy.
Agencies can be better.
So We Built Agnostic.
As one of Canada’s leading strategic communications agencies, we defy expectations by being relentlessly in service to work that drives real business impact. That’s why we dare ourselves and our clients to seek better thinking and demand better results. With teams built for brand storytelling and business strategy, we change conversations and ignite cultural moments.
Work with us and see what better thinking can do.
Sectors We THRIVE IN
Sectors
Corporate
We have deep experience helping brands define master narratives from the outset and adapt corporate messaging as the brand evolves. We know how to take those narratives and turn them into compelling thought leadership that moves the industry and that resonate with key stakeholders and media.
Our team regularly works with C-suite executives to identify agenda-setting stories that positively shape corporate reputation and are watched, read and heard by private and public sector leaders, government officials and industry stakeholders. We’re experienced in taking those stories and building executive platforms, brought to life across earned, social, internal and owned channels, that are both ownable and memorable.
Offerings
Sectors
Consumer
We are relentless in our pursuit of what’s new and next.
We cut through the noise with audience insights that uncover the truths that move people, the tensions that spark conversation and the narratives that drive real impact through earned, owned, social and paid.
Our earned-first approach turns coverage into credibility and credibility into business momentum. From national outlets to niche creators, our strong media relationships don’t just keep us clued in – they keep brands ahead of the curve.
It’s how we helped Celsius achieve a 5.5% market share in Canada within its first month, and how Metro’s ‘Feed the Joy’ campaign ignited positive brand sentiment during a crucial seasonal moment.
This is what happens when better thinking meets relentless execution. Work with us and see for yourself.
Offerings
Sectors
Technology
Technology is no longer just a sector, it’s become the undercurrent that drives industries and shapes the way we live our lives.
At Agnostic, we have experience supporting technology providers and organizations who are transforming their business with the latest innovations. From AI to cybersecurity to creating more sustainable business practices through automation to digitizing the shopper experience — we’re able to translate these stories into something real to the stakeholders that matter.
Our team has deep relationships working with tech media across the consumer and B2B tech sectors, helping companies build their brands and reputation in an increasingly competitive landscape.
Offerings
Sectors
Health
At Agnostic, we understand the nuances of the health landscape. We are empathetic to and passionate about the intersection of illness and well-being. We consider critical elements like caregiver concerns, the diagnostic odyssey and the tension between innovation, hope and reality. We are also more aware than ever of the impact of healthcare worker burnout and ever shrinking budgets competing with increased consumer demands. Our strategies always take a human-first, or patient- focused approach.
In addition to Agnostic’s deep knowledge and proven expertise in public relations with an earned first approach, our team has experience in public affairs, allowing us to take a holistic and integrated approach to strategy.
Offerings
Agnostic Exchange
Experiential Marketing
Stories Ignited, Experiences Earned.
Agnostic Exchange represents a fundamental shift in how brands connect with audiences. We design experiences that create natural reciprocity, where attention isn't demanded, but earned through genuine value exchange.
Ready to transform brand stories into living, breathing experiences that make your audience lean in, participate, and share? Think of us as your experience architects, crafting magnetic moments that naturally spark conversations, earn media coverage, and leave lasting impressions.
Our Services
Our Client Partners
Our Achievements
