Making Headlines on Trade

Overview

When tariffs surged to the top of the news agenda in the US and Canada, Boston Consulting Group (BCG) needed to ensure its experts were part of the national conversation.

We moved quickly, monitoring the news cycle in real time and jumping on opportunities to insert commentary where it mattered most.

Through a mix of newsjacking and proactive “need-a-source” outreach, BCG experts became go-to experts for reporters covering trade policy, earning airtime and strengthening their reputation as authoritative voices. The result: heightened visibility for BCG during a critical moment and a stronger platform for ongoing thought leadership.