Sarah Crabbe

Sarah Crabbe has over 25 years’ experience in providing senior strategic counsel to a large number of global brands. Never one to shy away from a challenge, Sarah has provided counsel for some of North America’s leading brands and has led agency teams to Strategy Canadian Agency of the Year top 3 placements in consecutive years.

Prior to leading the team at Agnostic, Sarah has held partnership roles in global and local agencies in Toronto, London, and Ireland and led communications strategy for some of the world’s leading brands including Netflix, Intuit, Loblaw, Dyson, PC Financial, RBC Ventures, PepsiCo Foods, Live Nation, Guinness, Telus, Tim Hortons and many more. 

Sarah is passionate about delivering creativity in each engagement and believes agencies only do brave work when they have truly brave clients.  An Irish native, Sarah has lived all over the world, including New York and Jamaica and currently lives in Toronto with husband and their two children. 

From a small island on the edge of world, Sarah’s outward view is something she hones at every opportunity.  A natural Irish curiosity means Sarah loves hearing people’s story and finding out what makes them tick. 

Which is why she loves reality TV, 24 hr news and Christmas movies - in equal measure.  You will never find her on a rollercoaster, she’s been in comms since before X and is most likely to ask the question ‘So, What?” when considering how our work can make a difference.