This Burger Fights Climate Change

Overview

Beyond Meat aims to inspire the world to Go Beyond for our planet.

While 80 per cent of people around the world are willing to make changes to reduce the impact of climate change, not enough people are making the connection between their food choices and the planet. To help close this awareness gap and demonstrate that change can start on our plates we created Beyond Meat custom ride-thru. 

On Earth Day we took over one of Toronto’s most iconic bike paths, the Woodbine Beach Trail, and invited Torontonians to experience an eco-friendly spin on the classic drive-thru. We decked out the trail with branded decals that pointed consumers in the direction of fighting climate change. 

They could bike, skate, roll or walk along the Beyond Meat trail to experience a multi-stop adventure that ended with a free Beyond Burger! Every burger handed out included a QR code encouraging people to learn more about how they can help fight climate change with Beyond Meat. Offering an engaging and interactive way to help people bridge the connection between their everyday food choices and the growing urgency of climate change.