Liza Baoukian

Liza leads Agnostic's XM and Events offering, bringing over 15 years of agency experience across experiential, event, and digital content marketing.

Throughout her career, she has led integrated marketing campaigns, managed dynamic cross-functional teams, and designed unforgettable brand experiences for brands spanning CPG, banking, government, retail, alcohol, B2B, and direct-to-consumer sectors. Her portfolio includes national mobile tours, immersive experiences, trade shows, meetings and conferences, product launches, awards galas and more, having executed events across Canada.

Liza approaches each project with intentionality and strategic thinking, understanding that no two experiences are ever the same.

Known for her creative ideas, sound logistics, and knack for out-of-the-box solutions, she masterfully navigates challenges to deliver seamless, impactful experiences.

As the go-to planner and organizer among friends and family, Liza brings meticulous attention to detail to every aspect of her life. A self-proclaimed foodie and mother of two, she’s always open to trying new things and exploring fresh experiences. Her ideal place is resetting by the lake.

Whether she's "MacGyvering" a solution to a logistics challenge or exploring new recipes, Liza thrives on the unexpected and believes the best experiences happen when you step outside your comfort zone.